Revenue Systems · Agency Services Case Study
Champs Masonry & Chimney
How we turned a raw jobsite clips into a full growth engine: an SEO website, ads, organic content, and AI that books the leads. All of it on his own brand.
The starting point
A Google Drive of raw, disorganized footage
The customer had dozens of jobsite videos they had never posted and dumped them in a Google Drive folder with no structure. These were not professionally filmed videos. The owner is the furthest thing from an influencer and barely knew his Instagram password.
The Ads
Raw footage, cut into an ad that converts
His disorganized clips, edited down to the strongest moments into a clean, on-brand ad. Real footage of real work. Nothing AI-generated.
This one ad brought in 54 quote requests at $16.78 each in its first month. Every one of them landed in the same place: an AI agent that calls, texts, and books the job.
“Stone Foundations Done Right” · the ad
That ad was the biggest single driver, but not the only one. Across Facebook, Google, and organic content, the website took 72 total quote requests in the first 30 days.
The Landing Page
A landing page that matches the ad
Same footage, same brand, same message. The visitor never feels a seam between the ad and the page, which is what keeps the cost per lead low.
AI Follow-Up
Every lead gets an instant text that books the job
The moment a lead comes in, the AI texts them, looks up the property, qualifies the work, sets the $199 survey expectation, checks the calendar, and books the visit, so the team can stay on the jobsite. These are passionate historic-home owners, a niche audience, and they responded favorably to AI texting.
Four real leads below. Each one's text conversation sits next to the appointment it booked, so you can see the same first name land on the calendar.
Organic Content
194 new followers from the same raw footage
The same drive of clips and photos, turned into a steady content engine across four platforms. And it drew real demand: prospects asking for work in the comments and DMs.
Worth noting: the client was not posting at all, and these were brand new accounts starting from zero. Instagram alone climbed from 7 followers to 129.
The standard
It looks like Champs, because it is Champs
His fonts, his colors, his logo, carried across every asset.
His actual jobsite work, edited, never invented.
AI helped us edit and follow up, it never faked the work.
The end result lifts the brand. It does not read as fake AI.
Revenue Systems
Complete agency services
Website, ads, organic content, and AI that books the work. One team, one brand, one growth engine.